Sunday, May 17, 2015

Below average start for Bombay Velvet

                         Below average start for Bombay Velvet



One of the most awaited releases, Anurag Kashyap’s Bombay Velvet releases today, along with Hollywood action flick, Mad Max: Road to Fury.

Despite the expectations from the film, the collections have already taken a beating with a low score of 15 to 20% collections in the opening shows. While the film can look to perform in niche sectors, major multiplexes in Mumbai and Gurgaon are registering low occupancies. The film needs a massive turnaround to register a strong opening day, but judging from the present state, a double-digit day one will be a struggle.

Bombay Velvet faces strong competition from the Hollywood release Mad Max: Road to Fury, which has been performing better at multiplexes as opposed to the Ranbir Kapoor starrer.

Piku, on the other hand, closed its first week on a high. After registering one of the strongest opening weekends this year, the Monday collections only saw a 13% drop and the film collected Rs 4.40 crore. Piku had a steady week with only a slight drop from day to day, going on to collect Rs 4.10 crore on Tuesday, Rs. 4 crore on Wednesday and Rs. 3.70 crore on Thursday.

The first week total for Piku stands at Rs. 41.42 crore domestically. The film needs to achieve a minimum of Rs 55 crore in its lifetime to recover its costs, which seems highly likely.

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